PulseWave Agency Owner Guide
How to Become a TikTok LIVE Agency Owner with PulseWave
Becoming a TikTok LIVE agency owner means taking responsibility for a creator team. Under PulseWave, you recruit, support and develop LIVE creators while the network provides infrastructure, guidance and training. It is an opportunity to build a creator operation, not a promise of easy or passive income.
Agency owner or creator: which role do you want?
A creator concentrates on their own broadcasts. An agency owner helps a team of creators develop: communicating with them, supporting recruitment and keeping track of the help they need. You do not need to be an experienced agency owner, but you do need to be willing to learn and do the management work.
Who the opportunity is for
- Motivated, self-driven people who can manage their own time.
- Good communicators interested in TikTok and the creator economy.
- People comfortable recruiting and supporting creators.
- Existing managers who want network support behind their team.
- Beginners prepared to learn and build something long-term.
The route to becoming an agency owner
Start by sending PulseWave a message with “AGENCY”. Explain who you are, whether you have creator-management experience and what sort of team you want to build. Experience is useful context, not an essential entry requirement in the job ad.
Before starting, discuss the partnership structure, Backstage setup and responsibilities. You will operate under PulseWave’s Creator Network; this route is not a guarantee of separate direct-network approval from TikTok. Backstage training and guidance can be provided where necessary.
What the day-to-day work involves
Set aside time to find potential creators, explain the opportunity and follow up professionally. Once creators join your team, keep supporting them rather than moving straight on to the next recruit. Ask what is stopping them from broadcasting consistently, help them prepare and use the network’s guidance when you need it.
Be realistic about your capacity. Managing your own workload and communicating clearly are part of the role. The job ad describes freedom to grow at your own pace, but that does not remove the monthly payout qualification requirement.
Can earnings grow with the team?
The opportunity is designed to scale alongside the creators and LIVE activity you manage. Actual payouts depend on your team reaching the monthly diamond threshold and on the incentives being eligible. There is no fixed wage or guaranteed payout in the opportunity described by the ad.
The 500K diamond threshold and 60% revenue share
Your agency team must reach 500,000 diamonds in a month to unlock agency-owner incentive payouts for that month. Once the threshold is met, you receive 60% of all eligible incentives, including diamond, rank-up and activeness incentives. PulseWave retains 40% to cover operating costs and network overheads.
In a month when your team does not reach 500,000 diamonds, you receive no agency-owner incentive payout and PulseWave retains 100% of the eligible incentives. The threshold is not a guaranteed income level or a cash amount.
This split applies to eligible agency/network incentives, not a claim that you receive 60% of creators’ personal earnings. Reaching the threshold unlocks the split; it does not make every incentive automatically eligible. Confirm the reporting period, incentive eligibility and payment arrangements with PulseWave before you start.
What PulseWave provides
- TikTok LIVE Backstage training and guidance where necessary.
- Ongoing network support and creator-management guidance.
- Creator recruitment resources and professional network infrastructure.
- A private Discord community.
- Bonuses and incentives where applicable, rather than guaranteed extras.
- The freedom to grow your team at your own pace.
Ready to build your own creator team?
Contact PulseWave with “AGENCY” to discuss your plans, team-management Backstage access and the onboarding process. Tell us about any existing team, your experience and what you want to build. Previous agency experience is not essential.
Enquire About Becoming an Agency Owner
Email jamie@pulsewavelimited.co.uk with the subject “AGENCY”, or read the agency-partner overview.