PulseWave Agency Owner Guide
TikTok LIVE Agency Revenue Share: PulseWave’s 500K Payout Rule
Before building a TikTok LIVE agency team, understand exactly what unlocks your payout. PulseWave’s arrangement has two parts: a monthly diamond threshold, then a percentage split of eligible incentives. Having a team or Backstage access alone does not qualify you for a payout.
The threshold is measured in diamonds, not cash
500K means 500,000 diamonds generated by the agency team in a month. It does not mean £500,000 of revenue, a creator-count target or an amount you are guaranteed to receive. The team must reach the diamond threshold to unlock the agency-owner incentive payout for that month.
Which incentives are included?
When the monthly threshold is reached, the owner receives 60% of all eligible incentives, including diamond, rank-up and activeness incentives. The word “eligible” matters: the split does not promise that every incentive category will generate a payment for every team.
Why PulseWave retains a share
PulseWave retains 40% in qualifying months for operating costs and network overheads. The job ad describes the support behind the opportunity: training where necessary, recruitment resources, creator-management guidance, network infrastructure and a private Discord community.
Illustrative payout calculations
The following examples use an assumed eligible incentive total of £1,000 solely to explain the percentage split. They are not earnings forecasts or diamond-to-cash conversions.
- Team reaches 500,000 diamonds in the month: if eligible incentives total £1,000, the owner receives £600 and PulseWave retains £400.
- Team reaches 499,999 diamonds in the month: the payout threshold is not met. If eligible incentives total £1,000, the owner receives £0 and PulseWave retains £1,000.
Qualification must be considered each month
A strong month should not be treated as a promise of future payouts. In any month when the team does not reach 500K diamonds, PulseWave retains 100% of the eligible incentives and the owner receives no incentive payout for that month.
What to confirm before you start
- How the network reports the team’s monthly diamond total.
- Which incentives are eligible for your team.
- The reporting dates and when confirmed payouts are processed.
- How the agreement records your responsibilities and incentive split.
These are practical questions to discuss during onboarding rather than assumptions to make from an example. The opportunity is to build and support a creator team, with income dependent on qualifying performance—not a traditional salaried position.
The 500K diamond threshold and 60% revenue share
Your agency team must reach 500,000 diamonds in a month to unlock agency-owner incentive payouts for that month. Once the threshold is met, you receive 60% of all eligible incentives, including diamond, rank-up and activeness incentives. PulseWave retains 40% to cover operating costs and network overheads.
In a month when your team does not reach 500,000 diamonds, you receive no agency-owner incentive payout and PulseWave retains 100% of the eligible incentives. The threshold is not a guaranteed income level or a cash amount.
This split applies to eligible agency/network incentives, not a claim that you receive 60% of creators’ personal earnings. Reaching the threshold unlocks the split; it does not make every incentive automatically eligible. Confirm the reporting period, incentive eligibility and payment arrangements with PulseWave before you start.
What PulseWave provides
- TikTok LIVE Backstage training and guidance where necessary.
- Ongoing network support and creator-management guidance.
- Creator recruitment resources and professional network infrastructure.
- A private Discord community.
- Bonuses and incentives where applicable, rather than guaranteed extras.
- The freedom to grow your team at your own pace.
Ready to build your own creator team?
Contact PulseWave with “AGENCY” to discuss your plans, team-management Backstage access and the onboarding process. Tell us about any existing team, your experience and what you want to build. Previous agency experience is not essential.
Enquire About Becoming an Agency Owner
Email jamie@pulsewavelimited.co.uk with the subject “AGENCY”, or read the agency-partner overview.