🎁 Free Training Guide — join within30:00Agency enquiry
Agency Enquiry

PulseWave Agency Owner Guide

Start Your Own TikTok LIVE Agency with PulseWave

Want to start your own agency? PulseWave offers a way to build and manage a TikTok LIVE creator team under the PulseWave Creator Network, with training, support and infrastructure behind you. Your role is to recruit, support and develop creators—not simply collect names on a roster.

Build your own team without doing everything alone

Running a creator team takes communication, organisation and consistent follow-up. The PulseWave opportunity lets you focus on those responsibilities while working within an established network. You are building your own creator operation under PulseWave, not being promised a separately approved direct TikTok network.

Previous TikTok LIVE or agency experience is not essential. The job ad welcomes motivated, self-driven people who are interested in the creator economy, willing to learn and comfortable supporting others. This is not a traditional 9–5 position or a guaranteed salary.

How to start your own agency team

  1. Explain what you want to build. Tell PulseWave whether you are starting from scratch or already manage creators.
  2. Understand the arrangement. Discuss your responsibilities, Backstage access, training and the monthly payout rules before committing.
  3. Learn the network processes. Use the available training to prepare for recruitment and day-to-day support.
  4. Recruit creators you can genuinely help. Explain the opportunity accurately and avoid promises of guaranteed earnings.
  5. Support and review your team. Keep in touch, identify practical barriers to consistency and help creators develop their LIVE content.

What your first month should focus on

A useful starting plan is to make time for recruitment, creator conversations and learning the management processes. Keep a record of who needs help and what follow-up you have promised. A smaller team you support well is a more manageable starting point than a large roster you cannot look after.

You can grow at your own pace, but the payout threshold still applies each month. Do not budget around receiving incentives until your team qualifies and the eligible amounts are confirmed.

The 500K diamond threshold and 60% revenue share

Your agency team must reach 500,000 diamonds in a month to unlock agency-owner incentive payouts for that month. Once the threshold is met, you receive 60% of all eligible incentives, including diamond, rank-up and activeness incentives. PulseWave retains 40% to cover operating costs and network overheads.

In a month when your team does not reach 500,000 diamonds, you receive no agency-owner incentive payout and PulseWave retains 100% of the eligible incentives. The threshold is not a guaranteed income level or a cash amount.

This split applies to eligible agency/network incentives, not a claim that you receive 60% of creators’ personal earnings. Reaching the threshold unlocks the split; it does not make every incentive automatically eligible. Confirm the reporting period, incentive eligibility and payment arrangements with PulseWave before you start.

What PulseWave provides

  • TikTok LIVE Backstage training and guidance where necessary.
  • Ongoing network support and creator-management guidance.
  • Creator recruitment resources and professional network infrastructure.
  • A private Discord community.
  • Bonuses and incentives where applicable, rather than guaranteed extras.
  • The freedom to grow your team at your own pace.

Ready to build your own creator team?

Contact PulseWave with “AGENCY” to discuss your plans, team-management Backstage access and the onboarding process. Tell us about any existing team, your experience and what you want to build. Previous agency experience is not essential.

Enquire About Becoming an Agency Owner

Email jamie@pulsewavelimited.co.uk with the subject “AGENCY”, or read the agency-partner overview.

Related agency-owner guides